USA - Ohio
Cultivate '17 'It's All About You' is the largest horticultural trade show in America, held by AmericanHort. Greater Columbus Convention Center, Columbus, Ohio. Trade displays, 130 educational seminars and workshops, Retail Terrace, Container Zone, new products and plant varieties.
In 2017, hear keynote speaker Jon Gordon and the Energy Bus!

Cultivate ’17 – An AmericanHort Experience


Cultivate’17 offers premier educational and networking experiences, and more than 7 acres of trade show exhibits including technology, new products and services, and new plant varieties. This year also sees an expansion of products and services for retailers, nursery production, and landscaping. Thousands of attendees from more than 20 countries are expected this year.


You’ve Got Questions? We’ve Got Solutions.

Cultivate is the largest horticultural industry event in North America, serving every segment from production and retail to installation and suppliers. So it’s only natural that when you’re here, you’ll find the answers to all of your business questions, and all the solutions you need to grow.


Solutions Marketplace

Solutions Marketplace is where you’ll find EVERYTHING you need for your business in one easy-to-navigate place. Every year, nearly 600 companies debut their new plants, products, and business services, and you get to see them first.

Trust us when we tell you to wear comfortable shoes. Solutions Marketplace is seriously big: it covers 8 acres!


Retail Terrace

Cultivate has long been a preferred destination for independent garden retailers, and although our Solutions Marketplace has always included numerous companies that provide them with products and services, we realized that there was even greater demand to offer more exhibitors and activities for this particular group.

Retail Terrace is a completely separate exhibit hall especially for retailers, where you can find all of the hard goods and services needed to round out your inventory.


Cultivate Knowledge

At Cultivate, we offer more than 140 sessions full of innovative ideas and easy-to-implement solutions guaranteed to help you stay competitive. From classroom sessions to hands-on learning, idea exchanges to rapid-fire Q&A, we enable you to learn in the ways that suit you best.


Cultivate Innovation

At Cultivate, we dream big, and we encourage you to dream big, too. When you’re here, innovation is everywhere, and your next big inspiration might be just around the corner.

It only takes one great idea to set your business on a whole new course to profit, growth, and (dare we say it?) less stress. Our sessions offer you hundreds of innovative ways to propel your company forward, help you balance work and life, boost your career, and let you sleep better at night.

In addition to our sessions, tours, and workshops, here are some other innovative ways we help you find your next BIG idea:



Innovation Zone

Simply put, technology makes businesses grow. But keeping up with the latest and greatest can sometimes feel like a full-time job. Our Innovation Zone is the ideal way to cultivate your technology knowledge by allowing you to gain hands-on experience with the newest, most innovative products and technology. Tech heads will be ready and willing to show you the how’s, what’s, why’s, and wherefore’s, and answer any questions you may have, including how to use an iPad and its available Apps to help build your business.


Cultivate Connections

It’s so great to FINALLY meet you! Yep. You read that right. Cultivate is the only significant annual opportunity to get up close and personal with customers, suppliers, colleagues, and all the other people you carry on a cyber-relationship with all year long.

You know that networking is the best way to build your community and keep it strong. So mix and mingle. Visit the trade show floor. Meet people in the hallways and lobbies. And make the connections that can make your career. Here are a few of our favorite ways to meet and greet.
Happy Hour

C’mon, Get Happy! Cultivate’s Happy Hour is the perfect way to unwind after a busy day on the trade show floor. Mix with your industry colleagues. Mingle with your team. Build your network of contacts. And, of course, have fun.


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“What I see is an amazing amount of great color, more varieties than I could ever imagine, and more innovative ideas than any other show. We have really taken to the Suntory Collection of plants. They are wonderful and provide us with more options than we have had before. I look forward to the show now every year, and we plan to send several of our managers.”
Scott McAdam, McAdam Landscaping

“The trade show floor is the only place in the U.S. where you can see all of the major players when it comes to the new varieties, greenhouse equipment, structures, and other new products.”
Tim Hodson, Scranton Gillette Communications

“The educational sessions help me determine what information is critical to my customer base. The more attendees at a session, the more important it is for me to learn and understand the content.”
Bill Calkins, Ball Horticultural Company

Registration required through AmericanHort

All prices in $USD

This is the best deal for you and your staff. The package includes unlimited access to the 130+ classroom educational sessions, the Solutions Marketplace and Retail District, New Varieties & Products, Cultivate Happy Hour, offsite displays and trials, and all networking and social events. Tours and workshops are extra.

All Access 4-Day (Best Value)
Member price early bird before June 21 - $205
Non-member price early bird - $305
Member price after June 21 - $350
Non-member price after June 21 - $450

Other packages and add-ons, see full registration details at Cultivate '17 via the 'Book Now' button